Why does ethnic wear bought from Instagram often look different in real life? Instagram content prioritises visual appeal over fabric behaviour. Lighting, filters, and posing can hide issues like stiffness, transparency, or poor fall, which only become evident after wearing. What is the biggest mistake people make while shopping ethnic wear on Instagram? Buying based on appearance alone without checking fabric composition, measurements, and return policies. Ethnic wear perfor

Why is fabric quality harder to judge online for ethnic wear? Because fabric behaviour — breathability, softness, weight, and fall — cannot be fully captured through images. Indian ethnic wear relies heavily on fabric performance, not just appearance, which makes online assessment more nuanced. What fabric details should always be mentioned on a product page? A reliable product page should clearly mention fabric composition, weave or finish, lining details (if any), and care