Cotton is one of the most commonly used fabrics in Indian ethnic wear — for kurtas, suits, dupattas, and daily wear.It is comfortable, breathable, and durable, but cotton is also highly reactive to time, air, and moisture . Most cotton damage does not happen while wearing or washing.It happens quietly while the garment is stored.This guide explains how cotton behaves in storage, what usually goes wrong, and how to store cotton properly depending on how long you plan to keep

Most cotton shrinkage issues don’t come from the fabric alone — they come from how the garment is washed, dried, and stitched. This FAQ breaks down everyday habits that unknowingly increase shrinkage. Does machine washing cause more cotton shrinkage than hand washing? Yes. Machine washing increases shrinkage due to higher agitation and spinning, which accelerates fibre relaxation. Why does hot water increase cotton shrinkage? Heat softens cotton fibres, allowing tension to r

Different fabrics behave differently. Caring for them correctly helps retain comfort, shape, and appearance over time. How should cotton ethnic wear be cared for? Cotton prefers cool or lukewarm water, gentle washing, and shade drying. Avoid hot water and high spin speeds to prevent shrinkage and fibre tightening. What is the right way to care for silk garments? Silk is sensitive to water, heat, and friction. Dry cleaning is safest for most silk garments. If hand washing is r