When buying cotton clothes, you may hear terms like sanforized or pre-shrunk, but most people aren’t told what they actually mean. This FAQ explains the difference in a practical way, across all types of cotton, so you know what to expect before and after washing. What does sanforized cotton mean? Sanforized cotton is cotton fabric that has already been shrunk in a controlled factory process using moisture, heat, and pressure. This removes most of the hidden tension in the fa

Why is fabric quality harder to judge online for ethnic wear? Because fabric behaviour — breathability, softness, weight, and fall — cannot be fully captured through images. Indian ethnic wear relies heavily on fabric performance, not just appearance, which makes online assessment more nuanced. What fabric details should always be mentioned on a product page? A reliable product page should clearly mention fabric composition, weave or finish, lining details (if any), and care